Dadu, Children’s Museum of Qatar provides cutting-edge child development surroundings and resources to help children and their families thrive. Morcos Key worked with 2x4 and Qatar Museums on the development of brand strategy, naming, and visual identity for the museum. The brand expression is designed to be bright and engaging, supported by a robust graphic system and housed in a new museum designed by Dutch architecture office UNStudio.
Dadu means “play” in Arabic. The word is associated with other words like dada, or fun, and dwady, which refers both to swings and to the footmarks left behind from swinging and other marks of play that children leave behind in their environments.